Visual Identity: Nestled In Properties

In 2022, I had the pleasure of working with Nestled In Properties, a company on a mission to create beautiful, eco-conscious turnkey homes. Their homes are designed with minimalist interiors, making them both stylish and environmentally friendly, as well as energy-efficient. The aim is for their customers to move straight into a beautifully completed home without the need for additional styling.

The target audience for this project was 35-50-year-old professionals who are financially equipped to afford a premium turnkey home but are often time-poor and lacking the design expertise to fully realise the potential of their new property. The branding needed to communicate both the high-end, contemporary aesthetic of these homes and the company’s commitment to sustainability.

Key Elements of the Design

The logo was designed to symbolise everything Nestled In Properties stands for, with each component carefully chosen to reflect their core values:

• Nest: Represents warmth, welcome, and security.
• House: Symbolises the new homes they offer.
• Recycling Circle: Emphasises energy efficiency and environmental sustainability.
• Leaves: Stand for green spaces and the eco-friendly nature of their homes.
• Circle: Represents the complete, turnkey service they provide.

These elements were combined into a cohesive icon that clearly conveys the brand’s message.

For the logo’s typography, I opted for a simple, clean, and minimal font that aligns with the modern, minimalist interior design of Nestled In Properties’ homes. The font reflects both the style of their homes and the ease with which clients can transition into a fully prepared home.

If you’re looking to create a new brand or refresh your existing one, I can help bring your vision to life with thoughtful design and a focus on your business’s unique values. Get in touch today!