PROJECT ENQUIRY
A stack of business cards with a minimalist design is shown. The cards feature the initials "KN" prominently at the top, with the name "Katherine Newland" and the title "executive lifestyle strategist" beneath. A single card is shown standing separately.

Visual Identity: Katherine Newland

Customer: Katherine Newland

Project: Brand Asset Package

Year: 2015

Services Delivered:

  • Brand concepts
  • Style sheet 
  • Provision of print ready artwork

In 2015 I had the pleasure of working with Katherine Newland on her branding.

We wanted the logo to be simple and clean, conveying a sense of an established, trustworthy, and professional business and we used an old typeface to reinforce this idea. The icon has an appearance of being partially revealed, illustrating that having a lifestyle strategy helps make your future vision clearer. As you go through your strategy sessions, your desires and goals will be revealed. I used a modern typeface for the name Katherine Newland to convey freshness and youth, using lower case to make the logo more open and friendly.