Visual Identity: Holly Ratcliff Speech Pathology

Creating a logo is about telling a story that captures the essence of a brand. When Holly Ratcliff approached me to design a logo for her speech pathology practice, I knew it needed to strike the perfect balance between professionalism and approachability, reflecting the supportive and nurturing environment she provides for her clients.

At the heart of this design are two figures facing each other, their heads  represented by speech bubbles. This symbolises the connection between mind and speech—an allusion to the psychology behind speech pathology. The speech bubbles highlight the central role communication plays Speech Pathology. By facing each other, the figures are exchanging ideas, a fundamental aspect of speech therapy.

To enhance the sense of community and support, I had the figures holding hands. This visual cue conveys warmth, care, and the feeling of being part of a nurturing environment—key elements in Holly’s practice.

I opted for a colour palette that blends calming, soothing tones with professional, trustworthy hues.

The logo is a reflection of Holly Ratcliff Speech Pathology—a professional service with a warm, caring approach. It’s a design that not only appeals to her clients but also stands out in the medical community, balancing playfulness with professionalism.