Visual Identity: Good Thinking Hypnotherapy

Collaborating with Madeleine Seppelt from Good Thinking Hypnotherapy for her new branding was delightful.

Good Thinking Hypnotherapy’s core mission is to empower individuals in overcoming challenges related to chronic pain through tailored, evidence-based therapeutic methods. Our goal in creating the new brand was to craft a visual identity that embodied professionalism, empathy, an holistic approach, trustworthiness, and innovation. 

The result of the design process was a clean, professional and modern design that tells the Good Thinking Hypnotherapy story through its design elements.

The thought bubble-shaped icon consists of concentric circles that gradually deepen, symbolizing Eriksonian Hypnotherapy’s concept of delving deeper into one’s mind to discover answers.

The circle sizes and placement adhere to the golden ratio, reflecting harmony and serenity. Encircling the central circle, representing the client, are three circles symbolizing indirect suggestion, metaphor, and storytelling which are techniques used to influence behavior.

The selected colors evoke calmness and reassurance, with dark green grounding the brand and instilling trust in Good Thinking Hypnotherapy making the customer feel comfortable.

The design ambiance strikes a balance between clinical services and wellness themes to resonate with both audiences.

The chosen font is open, transparent, and uncomplicated, exuding a friendly and welcoming vibe.