Visual Identity: Bon Chevon

In 2016, I had the opportunity to create a logo for Bon Chevon, a brand known for its wholesome gourmet goat products. The objective was to design a logo that not only reflected the quality of the products but also its traditional homey values. The result was a classic design that embodies the values of the Bon Chevon brand.

The driving idea behind the Bon Chevon logo was to capture their commitment to premium quality products and homegrown traditions. The customer wanted the logo to evoke a sense of nostalgia, reminiscent of the warm, comforting meals prepared by grandma.

The central feature of the logo is a silhouette of a goat in a proud, upright stance. The proud goat stands as a testament to the brand’s commitment to quality and its position in the gourmet market.

We used an old-style typeface to lend the logo a sense of establishment and tradition, and introduced a loose script for the tagline to add a friendly, homemade touch that balanced the logos classic feel with a welcoming personal vibe.

Using thoughtful design choices, Bon Chevon tells a story of pride, tradition and excellence.

If you want to discuss a custom design to elevate your brand, get in touch!