The Little Shop of Bliss was a boutique gift store located in the beautiful township of Angaston. The director had fallen in love with a gorgeous wallpaper in a little French Café on her European travels and wanted a brand that reminded her of it. Using that wallpaper as inspiration I created this simple and elegant brand.
The sans-serif font reflected the clean and simple lines of the ‘Scandinavian’ inspired origins of The Little Shop of Bliss, whilst the beautiful ‘Bliss’ text conveyed the elegance of the items found in the store. The hand drawn flowers alluded to the ‘hand made’ quality of the products and when teamed with the logo they gave a indulgent and dignified visual effect.