I am woman here me roar.
The lion in this brand for Roar Marketing is strong but feminine. Roar’s director, Renee Ancell is a successful marketing and communications professional with over 15 years industry experience – who launched her career in 2001.
The lion of the icon has lipstick and blue eyes to add a feminine touch to the brand alluding to the fact that this company is founded by a woman. I’ve also used Bodoni to give the logo a feminine touch, with the cap ‘R’ at lowercase hight, to give a little twist and suggest ‘thinking outside the square’. The word ‘Marketing’ is in century gothic for clarity and simplicity; clear communication.