Muswellbrook Race Club were creating a new membership program, and I was delighted to be asked to help them create the new logo. The design needed to include elements of their existing logo, and meet the criteria needed for them to trademark it.
‘Muswellbrook’ is the dominant word and appears with ‘Equus’ to satisfy trademarking requirements and ‘Loyalty Club’ balances the icon, and states the purpose of the program. Using the horses from the Muswellbrook logo enhanced the dominance of ‘Muswellbrook’ and tied the club to the Muswellbrook brand.
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