Master Builders SA Building Excellence Awards 2022

Once again it was a pleasure to work with Renee from Roar Marketing on the VIP invitation and marketing collateral for the Master Builders Building Excellence Awards 2022.

This year the creative was focused on the idea that the building and construction industry has been driving the economy out of the COVID-19 induced downturn. We wanted to convey the idea of emerging out of the darkness and into the bright and colourful light of a new era.  

The inspiration for our design came from the Art Deco style of the 1920s and 30s. A time in which society yearned to put the horrors of World War I behind them and embrace the future in all its man-made, machine driven industrious glory, filled with optimism and hope. We used that era’s fonts and sense of grand awakening with light beams and gold foil. The resulting designs were infused with colour to give the sense that the building and construction industry is returning life and optimism to the state and economy.

Through the collateral that introduced the event and invited nominations we used the light beams emerging from the city of Adelaide, and then refined and formalised the concept with some glitz and glamour for the VIP Invitation, using a gold foil and soft touch laminate.

Do you have an even that you need artwork created for? We can help.

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