IT Events Production and Marketing are a small events management business in South Australia that manages events and marketing for a broad range of corporate organisations.
They wanted a bold punchy logo that would reflect their enthusiasm and ability to get the event right first time. As customers frequently exclaim “That’s it!” when they present concepts, the Director wanted to use her initials ‘I.T.’ to tell the story.
To emphasise the enthusiasm felt by their customers, I replaced the ‘I’ with an ‘!’. The logo is simple, clean and professional. Having the logo in black and white enables the brand to be versatile and agile as colour trends, fashions or customer requirements change.