In collaboration with Sami from Blanche Box, I created this new brand for Future foods, who provide healthy foods and products for the plant based and organic markets. They are focused on delivering delicious and convenient products that are good for the body and the planet.
The icon of this logo is an ‘F’ created using the current and future elements of the Future Foods business. The green leaf represents food and displays the green, earth and health loving principals of the company. The blue represents pharmacy based products and the orange represents future products that will eventually become part of the range. The icon has a striking strong yet friendly feel. The strokes of the ‘F’ flow together to suggest movemant and logistics. The icon also suggests upward movement and growth reflecting the growing and evolving nature of the business.