In 2017, Michelle of Edenmae wanted to update her brand and asked me to evolve the existing logo to better reflect her new aspirations. She wanted to maintain the existing ‘red head’ icon but incorporate it into a new more elegant design.
I used the ‘Red Head’ base to create a new logo which elegantly incorporated the vineyard. The vine wraps around the ‘Red Head’ to show that Edenmae has outgrown its original brand and is now being embraced by new ideas and ambitions. The earthy brown, alludes to the richness of the soil and the luxury of the product and has a more gentle presence than the black of their old brand. The rich brown compliments the cream paper stocks used in Edenmae labelling.