Back in 2018 I had the privilege of working with Kate from Black Dash on their new branding.
I designed the logo to feel strong, simple and matter of fact. The black dash’s in the icon refers directly to the name ‘Black Dash’, but also resembles safety, warning or caution tape that would be obvious to the Work Health and Safety industry.
The dash icon gives the logo a forward motion, and the black dashes are pushing forward the yellow dashes which represent their customers; improving efficiency and capability.
The upper case text suggests strength and confidence.