Black Dash

Back in 2018 I had the privilege of working with Kate from Black Dash on their new branding.

I designed the logo to feel strong, simple and matter of fact. The black dash’s in the icon refers directly to the name ‘Black Dash’, but also resembles safety, warning or caution tape that would be obvious to the Work Health and Safety industry.

The dash icon gives the logo a forward motion, and the black dashes are pushing forward the yellow dashes which represent their customers; improving efficiency and capability.

The upper case text suggests strength and confidence.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s