AvantiCare needed to rebrand their business with a logo that conveyed the loving and caring approach they take to the care of the elderly. In Collaboration with Blanche Box ,I created this soft and caring brand. The lower case ‘a’ for Avanti, completes the AvantiCare heart, and with vignettes, gives the impression of 3D open heart. As I created this I had in mind the paper heart baskets we used to create as children to share gifts with our friends. In the same way the open hearts of AvantiCare staff hold their patients with care, wrapping around them in a nurturing and holistic manner to support them in their senior years.