A group of 12 red and black "Loaded Strength Pale" beer cans are displayed against a gradient background. The cans have a red top and a black body with bold branding, featuring the word "LOADED" prominently in white letters and a red star above the text.

Packaging: Load 28 Promotional Beer Cans

Customer: Load 28

Project: Promotional Bear Cans

Year: 2023

Services Delivered:

  • Concept designs 
  • Provision of print ready PDF

This was a really enjoyable project for Load 28.

The task was to conceptualize and craft a promotional beer can design that would appeal to both the staff and customers of Load 28. We drew inspiration from the crane hook, a crucial component of the Load 28 enterprise, and incorporated a subtle nod to the logo to give the can a distinctive and striking appearance.