Logo Portfolio 2025 – A Year of Thoughtful Brand Identities

This year, I’ve once again had the privilege of partnering with some wonderful small businesses to shape or refresh their branding.

As you know, a strong brand identity is so much more than “just a logo”. It’s the visual expression of your business values, personality, and offering. When your branding is clear and consistent, it makes it easier for your ideal customers to recognise you, trust, and remember you, whether they find you online, at an event, or in their inbox.

As a graphic designer, one of my favourite parts of the job is crafting logos and brand assets that help small businesses present themselves with confidence. I especially love that moment when everything “clicks” and a client says, “Yes, I love it!”

A Snapshot of 2025 Logos

In 2025 I worked with a mix of businesses and brands, including:

• Unity Shift – a consulting brand bringing clarity and support to businesses navigating change.

• Gorilla Bins – a local waste and skip bin service who invested in a full brand strategy to position themselves clearly in a competitive market.

• HTWS – House Wives Theological Society – a thoughtful, theologically rich community of women.

• Coelevate Chiropractic – a chiropractic and neuro-focused health brand focused on care, progress and long-term wellbeing.

• SASHC – a speech and audiology service who also undertook a full brand strategy, aligning their visual identity with their professional, caring support.

The logos featured in this year’s roundup are just a small selection of the strategic brand identities created for these businesses. Each one has been tailored to fit their brand’s personality, audience, and long-term goals.

More Than a Logo: Style Guides & Brand Assets

For each of these brands I’ve delivered:

• A logo suite (primary, secondary, and icon marks)

• A brand colour palette and typography recommendations

• A practical style guide and Quick Reference Style Sheet to help keep everything looking cohesive across print and digital

• Logo and design element file formats ready for everyday use, from websites and social media to signage and stationery

These tools make it easier for you (and your team or suppliers) to keep your visual identity consistent, without having to second-guess which logo to use where.

Looking Ahead: Brand Strategy in 2026

Over the past few years, more businesses have been asking for deeper support, not just “a logo”, but help with brand positioning, messaging, and strategic brand identity.

In response, I’ll be formally offering Brand Strategy packages in 2026, designed especially for values-driven small businesses in home education, caring services, and other thoughtful, people-focused industries.

If you’ve already worked with me on your logo or print design and you’re starting to think about a brand refresh, audience clarity, or more strategic messaging, I’d love to support you through that next step.

Thank you again to all the clients I’ve worked with this year, and in years past. Your trust allows me to keep doing the work I love: creating calm, clear, and considered branding for small businesses who care deeply about the work they do.