Does your logo or marketing material need a refresh?

Your brand is more than just a logo—it’s the heart of your business. It’s how customers perceive, remember, and trust you. However, as your business evolves, your brand needs to keep up. Many small business owners start with a DIY logo or a quick design that worked in the beginning. But over time, what once felt fresh and exciting can start to feel outdated, inconsistent, or even disconnected from the business you’ve built. As a result, your branding no longer represents your vision or attracts the right customers and it could be time for a brand refresh.

Are you experiencing this common branding challenge?

Let’s say you’re a small business owner, and things have been going well. You started with a simple logo and some basic colours you liked. But as your business grew, you began offering new services, refining your audience, and expanding your reach.

As a result you begin to notice a few things:

• Your logo looks a little out of date compared to your competitors.
• Social media, website, and printed materials all feel mismatched.
• Customers seem confused about what you offer or who you serve.
• You’re getting enquiries from the wrong type of clients.
• You feel a little embarrassed sending people to your website because it doesn’t reflect your business anymore.

Sound familiar? You’re not alone. Many small business owners find themselves in this situation. The good news is—there’s a solution.

At Splitpants Productions, we help businesses like yours refresh their brand to reflect their current goals. We can help you develop a brand that not only looks good, but also builds trust, improves recognition, and helps you stand out in your industry.

5 signs your brand might need a makeover

1. Your business has evolved – If your services, products, or ideal audience have changed, but your branding still reflects where you started, it’s time to realign. 
2. Your brand looks dated – Design trends change, and while a timeless brand is ideal, sometimes your visuals begin to look outdated. If this is the case you might not be connecting with your current audience. A fresh, strategic update can make a huge difference.
3. Inconsistent branding – If your logo, colours, and messaging feel mismatched across your collateral, your brand may not be as recognisable as it should be. 
4. Your competitors look more polished – If other businesses in your industry have sleek, modern branding while yours feels behind the times, it could be costing you customers. A professional brand refresh helps you stand out and compete confidently.
5. You’re not attracting the right audience – If your brand is no longer resonating with your ideal clients, a refresh can help you realign to better connect with the people who need your services the most.

Our approach to refreshing your brand

A brand refresh isn’t just about updating your logo—it’s about refining your brand and visual identity. At Splitpants Productions, we take a strategic approach to ensure your branding works for your business, not against it.

Here’s how we help:

• Brand Audits – We assess what’s working and what’s not, so you can make informed decisions about your brand.
• Refined visual identity – Whether it’s a logo update, colour refinement, or a fresh typography style, we ensure your brand looks polished and professional.
• Consistent branding across all touch points – We create a brand style guide that will help you ensure that your brand aligns across all your touch points.
• Brand messaging clarity – Your branding isn’t just about visuals—it’s about the story you tell. We can help refine your messaging so it connects with your audience.

Ready to elevate your brand?

Take the first step! Sign up to our mailing list and receive a FREE brand refresh checklist to assess if your brand is working for you.

Still got questions? Book a FREE 30-minute consultation, and let’s chat about how we can refresh your brand for long-term success.

A brand refresh doesn’t mean starting from scratch—it’s about making sure your business is recognisable, relevant, and memorable. If your brand isn’t working for you anymore, let’s change that. Together, we’ll create a brand identity that feels authentic, professional, and ready for growth.