Brand Strategy: Drawing Creation – Exploring Science Through Art
One of the things I love most about brand strategy for education brands (especially homeschool brands) is that the heart is almost always the same. You’re building something meaningful for families, and you want it to feel clear, beautiful, and trustworthy in a noisy world.
Drawing Creation is a perfect example of that.
At its core, Drawing Creation is an innovative homeschool curriculum that brings the wonders of creation to life through art by intertwining scientific exploration with drawing in a way that makes learning both academic and creatively rich. It’s designed to help children see the world through a dual lens of science and art, side-by-side, each strengthening the other.
This brand had to do more than “look nice”. It needed strategy. It needed to communicate the idea quickly, feel credible to parents, and stay flexible enough to grow as the curriculum grows.
The brand strategy: build a visual identity that mirrors the learning experience
Drawing Creations brand story clearly positions them as encouraging exploration. Students (and parents) are invited to discover the natural world through the interconnected realms of science and art.
With this in mind, the identity needed to feel:
Educational and structured (so parents trust it)
Creative and inviting (so kids want to join in)
Nature-connected (because the content is creation-focused)
Expandable (because curriculum brands rarely stay “one product” forever)
Instead of forcing those ideas into separate design elements, the goal was to weave them together into one cohesive system with, logo, icon, colours, typography and usage rules all pulling in the brand together.
The icon: one mark, three ideas (and a lot of meaning)
The icon was designed to tell the story at a glance, combining:
Dragonfly + leaf to represent the animal and plant kingdoms explored in the curriculum
A pencil to represent art and education
But the clever part is how those elements are arranged.
The dragonfly icon has a vertical orientation that subtly resembles a scientific specimen—quietly reinforcing “investigation” without feeling clinical or cold. The dragonfly itself was adapted from a handdrawn dragonfly by Cassie. It was simplified into a stylised mark, keeping it organic and human, and not overly corporate.
Even the colour treatment does strategic work: a navy-to-cyan gradient within the dragonfly suggests the seamless blend of science and art, and adds a playful edge without losing professionalism.
For education brands, that’s gold: you want “serious enough to trust” and “fun enough to use”.
The logo: trust first, then delight
For a homeschool parent (especially one juggling multiple ages, multiple subjects, and limited time), a curriculum brand has to feel reliable before anything else.
That’s why the typography was chosen to anchor the brand as strong, trustworthy and reliable, while still suiting an education audience.
The wordmark is clear and balanced, with the icon adding distinctiveness and supporting the brand story.
And importantly, the logo system includes a tagline that makes the offer unmistakable.
Clarity sells: why “Homeschool Curriculum” matters
In the logo variations, the style guide is explicit: the tagline ‘Homeschool Curriculum’ should appear on all marketing and outward-facing material to clearly communicate what the product is.
This is one of those “simple but powerful” strategic decisions. Because in the real world, most people are seeing your brand while distracted, scrolling, skimming, multitasking. Your branding can’t rely on them clicking through to understand what you do.
The tagline removes friction.
If your audience has to guess what you are, you’re asking them to work too hard.
The colour palette: nature-led and designed for growth
The colour palette is inspired by the natural hues of a dragonfly in the wild, connecting the brand directly to the beauty of creation (which is central to the curriculum’s message).
But the real strategy is in the palette’s function.
The brand guideline note that the palette offers flexibility for differentiating between product levels—by difficulty or educational stage.
That means the brand can scale without becoming messy.
Primary colours include a dominant Navy, supported by Cyan, Royal, Forest, and Conifer tones—giving plenty of room to build product families while staying visually consistent.
If you’re an education-led business owner reading this, file that away: a good brand palette isn’t just “pretty”, it’s a system you can actually use.
Typography: professional, readable, and calm
The selected fonts were chosen to convey trustworthiness and professionalism, and to be used consistently across Drawing Creation communications.
Montserrat carries the clean, modern clarity that works beautifully in education contexts.
Mrs Eaves, adds a slightly more classic, bookish warmth—perfect for a curriculum that values observation, attentiveness, and depth.
It’s a thoughtful pairing: modern clarity + timeless warmth.
Consistency: why the “rules” are part of the strategy
One of the most underrated parts of a brand identity and brand strategy is the practical guidance, because it protects the brand long after the design handover.
The brand guideline includes clear instructions like:
- How to use logo variations to maintain brand consistency
- How much clear space to maintain around the logo
- What not to do with the Logo. i.e. Don’t change colours or distort the logo
- When to use which type of logo. i.e. Use the white logo over images/brand colours
- File format guidance is there to prevent common brand mistakes (like trying to use Word as a design program):
- Guidance on the different file types delivered. i.e. EPS/PDF for professional printing; JPEG/PNG for everyday use; PNG/SVG for transparent backgrounds and web/social applications.
That’s not “admin”. That’s brand strategy, because every time a brand is used poorly, trust erodes.
Why this matters to Splitpants’ customers
If you’re a values-driven small business owner (especially in home education, education-led offers, or caring services), you already know this truth: Your work is meaningful. But if your visuals look unclear, inconsistent, or DIY, people unconsciously assume the work is the same.
Drawing Creation shows what happens when the branding is built to match the value—clear positioning, a visual story that supports the product, and a practical system that keeps everything consistent as the business grows.
If your education business (or caring service) has outgrown its visuals
If you’ve created something genuinely helpful for families, but your branding feels scattered, outdated, or too hard to apply consistently, this is exactly what I can help you.