Visual Identity: The Elephant & Dragon Tea Co.

In 2013 I enjoyed working with Caroline Dunn to create new branding for The Elephant & Dragon Tea Co.

I wanted to create a modern look, which was relaxed and flowing. The icon combines the silhouettes of the dragon and the elephant, which represent the asian and indian origins of the teas, to create a single image of a teapot. The teapot showst that this tea company is for serious tea drinkers, brewing tea rather than tea bags.  I’ve used upper and lower case text for an oriental feel with a modern twist.

The central element, the teapot, can be used on its own as a design element for various packaging and marketing material.

Having a single colour for the logo gives the design strength and flexibility to use different colours for the tea varieties.