Brand Identity: Logos Classical Academies

This year, I had the honour of creating the brand identity for Logos Classical Academies (LCA), a project that resonates deeply with my personal journey as a homeschooling parent. Having homeschooled my children using the Classical and Charlotte Mason models, this opportunity was particularly meaningful to me. LCA aims to advance Classical education for homeschooling families in the Reformed, Protestant tradition, offering a unique micro-school model that blends the best of homeschooling with traditional schooling, all within a rich, Christ-centred approach to education.

The logo design was developed to embody the values and mission of Logos Classical Academies.

Icon Elements:

Three Overlaying Shields: These shields represent the three key stakeholders partnering to educate the child:

• Logos Classical Academies
• Homeschooling Parents
• Students

Three Lines Creating the Capital: These lines signify the three Classical approaches that influence LCA:

• Dorothy Sayers’ Approach: Focused on the classical Trivium, which emphasises the stages of learning.
• Charlotte Mason’s Emphasis: Highlights the use of living books and a delight in God’s created world.
• Susan Bauer’s Cyclical History Approach: Provides a unique lens on the history of the world.

Classical Column: This represents the three subject pillars of the curriculum:

• History as Fundamental: Acknowledging the importance of history in education.
• Deep Skills in the Humanities: Emphasising the critical thinking and analytical skills necessary for understanding literature, philosophy, and arts.
• Broad Understanding in the Sciences: Ensuring students have a well-rounded foundation in scientific principles.
  
  

The Cross of Christ: Positioned over the open book/Word, the cross signifies the light of Christ as described in John 1, The Logos, illuminating understanding and wisdom.

Rays of Light: These rays represent God’s glory, symbolising the divine inspiration behind the educational journey.

Open Book/Word of God: Lifted up by the curriculum and classical approaches, this element underscores the high esteem in which the Logos Classical Academies hold the Scriptures.

Classical Shield Design: The overall design of the shield gives the logo a classical feel, alluding to the concept that a well-trained mind is equipped to discern truth from error, providing a safeguard against false ideas.

This logo beautifully captures the depth and purpose of the education provided by Logos Classical Academies, blending classical principles with a strong theological foundation. It reflects the commitment to nurturing not only the mind but also the spirit of each student, providing them with the tools they need to flourish in their educational journey.

If you’re looking for a passionate and dedicated designer to help create or refresh your brand, I’d love to help bring your vision to life!