24.1 Why do I need to have a brand package, and what is it anyway?

This is a question I hear all the time. Customers want to understand why they need a brand package.

A brand package is an essential tool to ensure your brand is applied consistently across all your business communication. Consistent branding is important for several reasons. It establishes a strong identity, builds trust with customers, and effectively communicates your brand’s message and values to the target audience. Consistency also improves brand recall, making it easier for people to remember and recognize your brand in the future while promoting customer loyalty.

The reality is that a brand package is essential to ensure consistent application of your branding. An effective one should be accessible to everyone who creates content for your business and include several key elements.

• Logo package: The logo represents your brand visually. It should be unique, memorable, and reflect the brand’s values and personality. A well-designed logo can help create recognition and establish credibility. Your brand package should include all necessary logo file types such as vector files, .jpegs, and .pngs.

• Style guidelines: Serving as an instruction manual for maintaining consistency, style guidelines detail how to use your logo, color codes and typography ensuring consistency across all collateral. Depending on your specific business needs; these may also include templates and imagery.

• Style sheet: A summary of your style guide that can be easily sent to external operators. A quick Reference.
  
  
• Marketing collateral: This includes essential components such as business cards, letterheads brochures or social media templates which help promote the brand.